It started with a decision to back myself.
After years of being the person behind the work, the pitch decks, the strategies, the wins, I realised the thing people came back for wasn’t just the outcome.
It was me.
My energy. My ideas.
My way of making things feel clear, exciting and possible.
In 2025, I took a leap.
I left my job, packed a bag and gave myself four months solo overseas to figure out what was next.
Somewhere between a beach in the south of France and a fika in Sweden, it hit me…
I’m at my best when I’m not just behind a desk.
When I’m meeting people, talking ideas, solving problems and getting sht done in a way that feels fun, flexible and fresh.
That trip became the launchpad for Brandloop.
This didn’t start with a plan. It started with a bangle.
When I came back from my first solo trip at 18, my dad gave me a bracelet that said:
“What if I fall? Oh but my darling, what if you fly?”
I didn’t realise it then, but that quote would become my motto and my approach to business.
Because whether it’s a brand, campaign or new idea, I jump in, figure it out and get sht done.
And when you work with me, I won’t let you fall. I’ll help you fly.
Here’s what I’m known for
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Making things make sense and fast (even the messy, half-baked stuff)
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Creating brands that actually feel like you
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Turning Google Docs into something sellable (and sexy)
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Bringing the energy when you’ve got none left
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Connecting strategy, creative and action without needing 5 people
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Jumping into chaos and getting sht moving again
Okay but who’s behind the loop?
Well… hey I’m Ash.
Strategist, creative director, brand builder and people person to my core.
Before launching Brandloop, I led brand and creative at a boutique agency, wrangling photoshoots, websites, campaigns and chaos across industries like wellness, SaaS, travel, lifestyle, construction and tech.
I wore the hat of creative strategist, copywriter, client wrangler and brand therapist.
What I learned? The best work doesn’t come from big teams and 42-page strategy decks.
It comes from clarity. From chemistry.
From someone who’s all in.
“Ashlee took my brand from concept to completion with incredible clarity and creativity. I didn't have to provide loads of information, pre-drafted copy or do anything really! Just an initial chat and some loose ideas, yet she effortlessly brought to life exactly what I had envisioned and even better than I could have described. Her guidance, options, and streamlined process made everything easy and enjoyable. Her experience and skills were evident as every detail was considered yet delivered in a complete look and feel that was simple and easy for me to apply to my business in any context. I highly recommend Ashlee for her talent, intuition and professionalism.”
— Kelly, Founder | Rituyl
Let’s build something bold, smart and a little bit fun.
Warning: Contains strong language, strong coffee and even stronger opinions.
✺ Frequently asked questions ✺
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That’d be me… Ashlee Franklin. Creative Director, strategist, vibe curator and your brand’s new hype girl. I’ve worked across agencies, startups, and passion projects and now I bring all that goodness directly to you.
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Because I don’t do cookie-cutter. I’ve helped build brands that have launched globally, pitched to Silicon Valley investors and stood out in super saturated markets. I’ll treat yours like it’s mine.
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I lead everything and bring in my dream team if needed. Think web devs, designers, photographers, editors. I’ve curated a circle of geniuses who get it.
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Easiest way? Just pick up the phone and call me. If you don’t hang up smiling or with at least one new idea, I’ll eat my hat. I don’t do hard sells, just genuine chats and good energy. You’ll know pretty quickly if we’re a fit.